Rowling launched the site via YouTube. She'll be selling all seven HP novels as e-books and audiobooks....(That's right Pat, Audiobooks...lol) She's also going to divulge some secret background details on characters and settings. Details, Rowling says she's been “hoarding for years.”...She's been hoarding!!!
Wow!!! I have to say, I am soooo excited about this. I can't wait until October. Here is the link to the registration page. You can leave your e-mail and they notify you when everything is up and running. http://www.pottermore.com/
It also says Come back on July 31st (Harry's birthday) to find out how you can get the chance to enter Pottermore early. Apparently, a chosen few (let it be me, let it be me...lol) will have the opportunity to experience the incredible world of Pottermore before all others.
And look, you can follow on twitter as well...@pottermore
IMO....Great Idea. As long as the attention to detail is there, I believe it will be a huge hit. Who knows, maybe someone will create a site like this for other beloved series as well :D